Modern Water strengthens Middle East presence through new distribution partnership

Modern Water is pleased to announce the appointment of Ali Al Sinan as an authorised distributor across Saudi Arabia and Bahrain, further strengthening the company’s presence in key Middle Eastern markets.

The Middle East represents a strategically important region for water monitoring, with countries such as Saudi Arabia and Bahrain relying heavily on desalination to meet water demand. In these environments, maintaining water quality and ensuring compliance with regulatory standards is critical across sectors including municipal water, oil and gas, and industrial operations.

To support this need, Modern Water has partnered with two entities under the Ali Al Sinan group:

• Ali Salman Al Sinan Trading Est., based in Saudi Arabia
• Ali Al Sinan Trading Services W.L.L., based in Bahrain

Together, these organisations bring strong regional knowledge, established customer relationships, and experience delivering technical solutions in demanding environments.

Ali Al Sinan has a proven track record of supporting clients across key sectors, including oil and gas, where monitoring requirements are often complex and operational conditions can be challenging. In addition to supplying equipment, the team provides technical consultation, application support, and after-sales service to support effective implementation and ongoing use.

This partnership reflects Modern Water’s commitment to working with experienced local partners who understand the specific infrastructure, regulatory landscape, and operational demands of their markets.

Matthew Disley, Head of Business Development at Modern Water, said:
“We are pleased to be working with Ali Al Sinan to support customers across Saudi Arabia and Bahrain. Their understanding of the regional market and experience in key sectors makes them a strong partner as we continue to expand our international presence.”

Alex Prabhakaran, Sales Engineer at Ali Al Sinan, added:
“This partnership allows us to bring advanced water monitoring solutions to a wider range of customers across the region. We look forward to working closely with Modern Water to support key industries including oil and gas, desalination, and municipal water authorities.”

Modern Water looks forward to developing this partnership and supporting water monitoring requirements across the region.